Sample my FB page entries:
Entry 1: A friend posting a selfie, claiming he is as good looking as James Dean!
Entry 2: A popular furniture company advertising it's latest collection of Sofas!
Entry 3: A friend complains about the callous attitude of a company that refused to exchange goods purchased.
Entry 4: A company that claims it can create my website in less than 2 hours!
Entry 5: A Sales Conference invite from a Sales organization in the US.
Entry 6: A popular comic strip that I read regularly with it's weekly update.
Clearly, the gap between what is personal and professional lives is inter-mingling like never before, jostling with each other, shouting for space. We use the same calendars, social media vehicles and sometimes even the same email identities for personal and professional events in our lives.
I am sure your FB page looks a lot similar too. Given this scarcity and (in)ability of space and time, it is no wonder brands find it quite difficult to capture and convert customers.
What is the way out of this? One way to focus on this is the "moment-of-truth" interactions rather than shouting from the rooftop.
More about Moment-of-truth marketing and how it helps brands.
Do you have other solutions that may help? Do you even believe this problem exists?
Feel free to leave your comments.
Happy week ahead!
