Long Long (Xer)Ago...

We are in the field of customer value maximization. I am not sure if this was by design or by chance, but we seem to be rather well-placed as a hybrid model between an ad agency (though we dont deal with print or TV media), an Analytics consulting company, A technology player and a Process enhancer - We cater to most of our clients needs across these 4 pillars of our company. In short, any marketing initiatives that can be measured is where our capabilities are. We either architect such programs (online brand strategy, usability, building customer segments, CRM roadmaps and so on) or take up currently running programs and help customers derive greater value. While one team is busy designing that awesome creative (incidentally, one of our creatives got short-listed for awards last year), another team is busy help a customer increase sales through his portal, while yet another team is working on building strategic segments of customers.

sample this: http://demo.xerago.com/eps/Portfolio/portfolio/index.htm

Boy, do we live in interesting times!

Web + Campaigns + EBM = $$

I was browsing through Amazon.com the other day, browsing through its various titles, not looking for any one book in particular (though I have been wanting to read Daughters of Arabia ever since I read Desert Royal)

After some 5-10 minutes of general browsing, I switched over to other websites and abandoned the Amazon session. This set me thinking - what if my web Analytics and my Campaign management solution in the back-end exchanged information with each other on my activities on the website?

An intelligent integration of Event-Based Management solution, Campaign management solution and Web Analytics solution can do wonders if done well - I could have got an email from Amazon with a discount on Daughters of Arabia - now, that could have converted me from a casual browser to an actual customer! Ah! Nothing succeeds like success!

Do think about this while I try to check with my local library for a copy!